Did you know that the ROI (return on investment) of content marketing is ×4 greater than the ROI of the most promoted advertising? Simply put, it serves as the groundwork for the marketing strategy of every company.
This is due to the fact that search engine optimization, social media marketing, and email marketing will always function well together. while continuing to bring in traffic and generate leads to improve the rate of conversion.
Because of this, we felt compelled to look into and make a list of the recent trends in marketing and content marketing statistics, which, if used correctly, will help your business.
Here Are The Most Crucial Content Marketing Trends You Need In 2022
Without further ado, let’s discuss these emerging trends, shall we?
A Content Marketing Plan And Strategy Are Crucial
In our earlier article titled “content marketing strategy,” we talked about how important it is to have a clear plan or calendar for your content marketing. Check it out for a better understanding.
As a result, these content marketing trends are tremendously significant for firms. Despite the fact that research shows that 65% of effective content marketers have a written strategy and plan.
If you make use of this modern development, which has recently emerged, you will be able to generate and distribute content that not only meets the wants of your audience but also does so at the appropriate time and in the appropriate format.
Only Unique And Relevant Content Will Dominate The Industry
When compared to previous content marketing trends, this one emphasizes the promotion of just the highest caliber of content for the consumption of the target audience. To avoid being caught up in this trend, your content needs to be unique and original.
To get people to respond quickly to a call to action, the information you give them needs to be clear and concise, and it should also leave them with a good impression.
According to the findings of yet another study on the most recent trends in marketing, almost three-quarters of customers will only view content that is relevant to the company before purchasing its goods and services.
Since this is the case, you can improve the relevance of your content by reading the tips below on how to create perfect content.
Long-form Content Will Rank First
Long-form content is one of the most important SEO best practices, so this strategy has always been a part of many content marketing trends and will continue to be for a while.
Long-form articles will offer numerous doors of opportunity for you, such as addressing multiple subjects that tackle questions and audience demands. Investing in long-form articles as your content length will give you many doors of possibility.
In addition, you will rank for multiple other permutations of the keyword, see an increase in the amount of time spent reading by visitors, move up higher in the SERPs, have a greater probability of obtaining backlinks, and a great number of other benefits.
The Prevalence Of Niche Marketing Is Growing
It’s important to keep in mind that a targeted marketing campaign in a certain niche has been found to be one of the best results in most of the recent content marketing trends.
The most successful and dominant industries do not direct their attention to each and every audience that encounters their material. Instead, they only market their content to people who are likely to be interested in their niche.
Quality Content Will Supersede Quantity
The year 2018 marked the beginning of the implementation of this content marketing trend. Since that time, however, Google will only help you outrank your competition if the content you provide is of a high enough quality.
You might start this by always providing data to back up your point, adding interesting graphics, and making your content writing entertaining and attractive to your audience. These are all things that you could do.
Enhance it further by having conversations with members of your sales and SEO teams on how to improve your ranking. Discover what your audience is looking for by using Google Trends to analyze their search queries.
Only Interactive Content Will Make An Impact
Customers will have a better overall content experience if there is a high level of interaction with your article, and the best way to do this is by making your content welcoming and interactive.
As demonstrated by a number of studies as well as recent trends in marketing, using interactive content rather than content that is factual or static is an easy way to establish audience trust.
In recent years, there has been a rise in the use of interactive materials like polls and interactive quizzes on websites. This trend is expected to continue. This can also supply you with instant facts about your audience.
An Increase In Cross-team Marketing Trends
Companies are expected to use resources and marketing campaigns from different departments as time goes on. This is because technology is getting better and content marketing trends are changing.
Everyone in the company, from the company’s CEO all the way down to the staff, needs to contribute. If you know the basics of content marketing manager skills, it will be easier for you to reach this goal.
This cross-team approach to recent trends in marketing will be helpful when all of these departments work together to make different content that meets the needs of different clients.
Content Optimized For Voice Search Will Gain More Traffic
When they are processing information, voice search is now being used by the majority of customers, particularly the younger ones. As a result, people will follow the trend more and more as time goes on.
It is anticipated that by the end of the year 2023, the use of voice search will have surpassed the traditional text-typing method. These questions represent the form that content marketing trends are taking, and they will have an effect on content strategy.
But in order to avoid getting off track, you need to organize your information in the form of questions as you write it. Always keep in mind that this component is a recent part of your SEO strategy and content in order to keep your traffic steady.
Distribution Is Still An Important Factor
The rate at which your content is being distributed on social media is an important measure that you should always keep an eye on. If you don’t share your content, you may fall behind in the recent content marketing trends.
It’s possible that distributing and sharing all of your different types of content won’t be enough. You will also need a distribution strategy to make it more likely that people will read and interact with the content you make.
The Use Of Podcasting Will Serve As A Success Tool
As indicated by a study that was conducted by Edison Research, there has been an increase in the number of respondents who listen to podcasts from 18% in the year 2018 to over 30% as of the moment that this article is being written.
This number will keep going up as more and more people realize that podcasting is one of the top content marketing trends that help them get in touch with prospects quickly.
The Success Of Your Customer Will Set The Pace For Client Relationships
These recent trends in marketing illustrate how helping your consumers in achieving their own personal success rather than focusing solely on your own company’s profit will help in converting more customers into loyal fans of your brand.
Because of the progression of this trend, we have entered an era in which businesses are required to go the extra mile for their customers.
Not only by convincing them to buy your products and services, but also by offering solutions to the difficulties that they face.
The Use Of Branded Storytelling Will Enhance Client Relationships
Storytelling is used in the majority of the content marketing examples that are now available. This strategy is used to attract the attention of 60% of a company’s clients. The Microsoft and Stories samples serve as excellent illustrations of this point.
If you want your audience to feel something, you need to give them the story of your brand, and they need to hear it straight from you. Make sure it leaves a deep impression on the minds of the people who are watching.
We’ll Leave You With Some Interesting Content Marketing Trends And Statistics
Now, carefully observe the following recent trends in marketing:
- In addition to their sales message, 90% of B2B content marketers met their audience’s informational needs. Unfortunately, only 40% of the audience decided to convert.
- It was found that over 50% of marketers consider the creation of blog posts to be one of the most important criteria for inbound marketing.
- As a result of this content marketing statistics discovery, nearly 72% of B2B content marketers were more successful in their content marketing efforts in 2018 than in 2017.
- There is an expected rise in the percentage of business-to-business (B2B) content marketers who use social media for marketing purposes.
Are you already implementing these content marketing trends into your company? Do you require assistance in developing a marketing strategy for the year 2022?
Then please contact us now by calling or emailing us at [email protected], and we will be more than pleased to assist you.