11 Excellent Content Marketing Examples For Any Industry

During the course of your content marketing initiatives, have you ever had the impression that you were running out of ideas?

You’re not alone. This has proven to be extremely challenging at times, particularly with regard to luring in new clients.

Even for those marketers that always build and run their own content marketing strategy, it might be challenging to come up with new marketing ideas on a consistent basis for their clients.

This is the reason why we have chosen to publish this article. From our extensive study and analysis, we have compiled a list of B2C and B2B content marketing examples that are applicable to a wide variety of industries to serve as a source of motivation for you.

11 Impressive Content Marketing Examples You Can Use Today

These content marketing plan examples will assist you in finding new ways to build your own marketing content, become more creative, and gain more leads in order to increase your revenue.

The majority of the time, some people will refer to the aforementioned examples as “types of content marketing,” although this is not always the case. Now that that’s out of the way, let’s get started!


Since this piece of information is a blog post, we figured that it would be best to commence with the blog that is associated with OptinMonster. This is a blog-type of content marketing example that you could certainly learn from.

This sample comes up at number one on our list since the marketing techniques that were introduced on their platform were motivated by the effective content marketing trends that are now trending in the marketing industry.

For example, if you want to expand the size of your email list, increase the number of sales you make, and bring in more customers that convert, then the OptinMonster blog sample is the most suitable option for you.

Coca-Cola’s “Share A Coke” Campaign

Coca-Cola’s "Share A Coke" Campaign

If you haven’t heard of these types of content marketing campaigns by this point in your life, it’s likely because you’ve spent most of it dozing off ever since you were born.

The “Share a Coke” promotion that was being run by Coca-Cola was taking place in a location where each and every Coke drink was being personalized with one of the 150 most common names in Australia.

Since that time, the Coke brand has been ubiquitous over the globe because of the company’s dedication to providing customers with one-of-a-kind content marketing examples.

This campaign was like a blow to the market. The campaign was easily adaptable among customers and it made them feel like they are receiving VIP treatment.

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Spotify Wrapped Playlists

One of the most well-known music streaming apps, Spotify Wrapped Playlist, promotes itself as “one of the top e-commerce content marketing examples” in an effort to attract more customers.

Their advertisement presented a scenario in which Spotify customers would receive an entertaining summary of all the top hit music that was listened to during that year in a format that was more engaging to them.

After that, it will compile the user’s most streamed songs into a curated playlist and encourage other users to listen to them.

Because of the type of content marketing that has been done, the application is constantly on trend, regardless of the time of year.

Amazon’s Garage Delivery Service

This is one of the best video content marketing examples, and it makes use of some subtle undertones of psychology, which is one of the most important content marketing manager skills needed.

The purpose of the video was to educate viewers on how they can offer their local Amazon driver a digital key to their garage door for their product to be delivered, even when they are not present by using the method demonstrated in the film.

Because the majority of customers received a significant amount of value from this campaign as well as solutions to their problems, the tactic merited a place among other types of content marketing.


The WordPress plugin that was used to create RafflePress is responsible for one of the best social media content marketing examples. This platform is geared toward boosting the number of visitors to your blog page.

The marketing example was successful for a number of reasons, one of which was that it was able to obtain its client testimonials, which were then displayed in the comment part of each post in order to boost the audience’s level of trust.

This social proof is always one powerful reason that makes people go to either the RafflePress blog or their landing page in order to try out the service that RafflePress has to offer.

The Creator Studio For Neutrogena Products

This is categorized under the evergreen content marketing examples that were promoted in form of a video format and were developed for users and focused on the topic of skin health. Users are able to submit their videos to be considered for inclusion.

The video uploads are judged by a panel of editors to determine which ones are the finest. This also gives the impression that this campaign is a piece of stunning content that will be kept in the studio for an indefinite amount of time.

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This campaign will also put the customer in control, which will increase the customer’s trust in the firm as well as their devotion to the brand, allowing the business to rank higher among the top content marketing examples.

Collections Of Crunchyroll Videos

Collections Of Crunchyroll Videos

Crunchyroll is one of the types of content marketing that has a good conversion rate and streams anime in countries all over the world. It is a U.S.-based business that possesses a license as well.

This platform does most of its marketing through its short clips on YouTube channels. These channels gather footage of the most sought-after moments in various anime videos.

The Crunchyroll Collections content marketing examples have been successful due to the constant engagement they provide for their users, which enables them to keep the brand at the forefront of search query results.

The Design Challenge Contest Hosted By Canva

Canva is a fairly well-known graphic design platform that simplifies the process of content creation for businesses, along with the many types of content marketing that these companies frequently run.

The #CanvasDesignChallenge has been designed in such a manner that it invites users to engage in the creation of original, one-of-a-kind, and stunning photographs, which will then be selected by the editors of the website.

This campaign has been quite successful in garnering a large number of users because it is an excellent illustration of how content marketing can be used to cultivate user-generated content (UGC) that is tailored to the preferences of the users.

Microsoft And Its Various Stories

These types of content marketing focus on using a professional level of storytelling in their content writing to captivate their customers’ attention into buying their products.

They believe that building a good story will always release the feel-good hormone oxytocin in their clients, which will enable them to elicit emotional responses from their audience with their story.

The content marketing examples provided by Microsoft are similarly founded on the premise that a stronger connection can be made with consumers on the basis of the quality of the story that is relayed to an audience.

A YouTube Channel, Titled: “Girl With The Dog”

Vanessa, a Canadian professional pet groomer, is the one who is in charge of this channel. While keeping its viewers entertained, the channel publishes videos showing various methods of pet grooming.

When it comes to marketing her material to her audience, she constantly makes sure to apply the most effective YouTube SEO tips. As a direct consequence of this, she now has millions of subscribers on her YouTube channel.

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Additionally, she has broadened the scope of her services now to include grooming for cats and occasionally pigs. Because of this, one of the most successful contents marketing examples that you might try out right now is her sample.


This is one of the most effective examples of video content marketing since it makes use of one of the most well-known television shows, “Game of Thrones,” to promote various marketing initiatives to the general audience.

The Hootsuite platform makes use of the video format to tell a relatable story about the company’s brand in order to attract customers who are looking for the product or service that the company offers.

As a direct consequence of this, the Hootsuite brand film has received more than one million views to date and is considered to be one of the company’s most successful pieces of branded content throughout the years.

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5 Key Tips To Remember From These Content Marketing Examples

5 Key Tips To Remember From These Content Marketing Examples

Congratulations! You actually made it all the way to the finish line.

In an ideal world, by this point, you should already be feeling your creative juices flowing. But if you aren’t already bursting at the seams with too many ideas, you should probably go back and read this post all the way through again.

Let’s go through the five most important takeaways from all of these content marketing examples before we say goodbye. That way, you’ll be able to start implementing them into your strategy as soon as possible.

  1. Make it a habit to come up with imaginative stories to share.
  2. Make an effort to customize your campaign in as many ways as you possibly can.
  3. You should prioritize quality over quantity in all circumstances.
  4. Include video content in all of your different kinds of content marketing efforts.
  5. When developing content for your marketing efforts, conduct yourself in an honest and transparent manner.

If you follow these guidelines, you will notice a substantial shift in your marketing approach within a very short amount of time. This shift will be the result of your efforts.

However, another important thing you can do for your company is to practice the content marketing trends that have been tracked over the past few years and are proven to be effective.

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