One of the main objectives of any web page is to appear among the first Google search results and this is where the need to Optimize Your Website for Search Engines often referred to as search engine optimization (SEO) plays an important role.
Being on the first page (without paying) is a great business opportunity since it is in such positions where your online store has the best chance of receiving potential customers.
It is at this point you need to learn How to Optimize Your Website for Search Engines
It is not necessary for the user to be a programmer to configure the SEO of the website, in fact, it is relatively easy to carry it out.
We are going to delve into this last point.
SEO: How to Optimize Your Website for Search Engines
Create URLs That Are Easy to Search
When searching for a product on the internet, when you put the cursor over the item and click on it, the internet search engine shows the URL of your store along with a permanent link or permalink of that particular object, that is, it is a text that defines the product within the URL.
For example, if a store specializes in the online sale of scarves and one in particular, for example, a “Scottish scarf” is the most successful, a bad URL for that product would be “www.scarvesxbrand.com/sku- 2345 “ since it does not give more information about the nature of the product, it only shows a code and does not detail what product it is.
To Optimize Your Website for Search Engines better, make the URL descriptive, a URL intended for the user would be “www.scarvesxbrand.com/pink-Scottish-scarf” since in very few words it is indicating what the product consists of.
The words should be separated by “-“, as this is the way to tell Google that they are different words.
Use a Canonical URL
First of all, “canonicalization” is, in SEO terms, a process by which Google is able to index and rank one particular product instead of another.
In this way, you are telling Google that any other URL with similar content or purpose, or even a URL that is exactly the same as your canonical URL, will not result in search results since that information is secondary or we are not interested.
A very common example is doing a 301 redirect from one URL to another. So to Optimize Your Website for Search Engines, ensure you don’t have duplicate contents with different links if any, and ensure you create a canonical link.
Have The Right Keywords
The first step in implementing SEO or Optimize Your Website for Search Engines would be to have the right keywords.
This translates into using those words that are most relevant and that lead to a higher volume of results when searches are carried out.
It may seem easy but in reality, using the right words involves a certain complication, people can search using words that are too general or too competitive and that would lead to a high bounce rate on your page.
Another very frequent mistake is to use several pages in which the same word appears; because of this, care should be taken not to repeat these errors.
There are several tools for finding the right keywords, including Google Keyword Planner, KWFinder, and Moz’s Keyword Explorer.
This is a very important aspect of SEO that users tend to underestimate. Do you want to really Optimize Your Website for Search Engines? then write quality content.
The quality of the content on the page is essential when it comes to reaching higher positions in search engine results.
In addition, it should be taken into account that a quality web page may lead users who have visited it to do so again in the future, which in turn would lead to a higher volume of sales for that page.
You must ensure that the page has good content and is always well organized according to its keywords.
SEO and Meta-Tags
By default, all websites Designed by us at EucarlMedia are optimized for search engines (such as Google, Bing, and Yandex); In addition, to increase the relevance in search engines, labels such as “h1”, “h2” or several others are usually used.
In addition, it is possible to add others to highlight the most important part of the content that interests us the most.
Every night, we update all sitemaps for each store so Google can sort new or updated content faster.
You can check this by adding /sitemap.xml after your store URL, such as “eucarlmedia.com/sitemap.xml”.
You can also change the meta tags (/ support / SEO-and-meta-tags /) as well as any other aspect related to the HTML of your store.
Some ways to Optimize Your Website for Search Engines consist, in turn, of optimizing the page tags in the HTML code and providing your website with a site map.
To increase the relevance in search engines, there are tags including “title”, “H1” and meta tags in our topics (HTML code).
These tags are pre-populated with the appropriate store or blog content depending on the page (for example, using H1 for the product name on the product page).
However, you can change the attributes of a meta tag and anything else related to your website HTML.
Name and Description For Your Products
Still, on how to Optimize Your Website for Search Engines, if you get all the above right but copy other site content, your site won’t rank. Many stores make the mistake of copying both the name and the description of the products that their suppliers provide them.
This results in that, basically, the same product information is being repeated over and over again in several online stores, and as a consequence, Google understands that information as duplicate content.
For descriptions, write between 75 and 120 words, if you go over that number, most people may not pay attention to it.
Another aspect to take into account is that the name of the products must be in the proper format, for example, have an H1 tag.
This label makes the name of the product have a certain classification in your online store; in this way, you are specifying which is the most important word on the product page.
Carrying out this process properly will depend on the technology used in the store.
Quality Link Building
An excellent way to increase the number of visits to your store, as well as its position in search engines, is through a quality link building process; To do this, you should try to establish relationships with other quality web authorities and get them to upload the link to your store on their own web pages.
This is possible if a collaboration agreement is reached between the two entities and it is even better if it is achieved in the long term.
It should be noted that there are specialized programs in this part of the Search Engine Optimization process, including “Ahrefs” and “Advance Link Manager”.
Audit for Errors
This is a vital part of the SEO process. It consists of detecting and solving any possible anomaly on your website. Reliable online tools (Screaming Frog and Seoptimer are two good options) can be used to detect such errors and eliminate them as soon as possible.
Links that do not work properly, such as those that redirect you to pages that no longer exist, should be removed quickly to avoid anomalies in the search results.
To determine if you have meaningless links, you can use Google’s webmaster tools to remove them.
Another very useful tool to know if you have links that are not working correctly is Optimizr.
This tool allows you to schedule periodic reviews of your online page and automatically verify whether or not there are damaged or improperly functioning links.
This process will allow you to improve the handling of your website. Once the page is free of errors, it is also a good option to check its speed and make sure it does not take too long to load.
There are many free tools available on the internet for such purposes.
This is a key step in the entire SEO process and includes several points to discuss.
Make sure that the keywords are correctly arranged on the web page, that is, the keywords must appear organized in certain parts of the page and not scattered.
For its part, the website should be easy to handle and should not be cluttered with keywords. It would be recommended that you include a section with customer ratings and opinions.
The design of the page itself is also important, you must ensure that there is a balance between an attractive design and easy handling. This will make it easier to move through the page.
Also, try to incorporate small details such as internal links (links that redirect you from one section to another within the website itself), this will allow people who visit the page to explore it more easily.
Finally, make sure that all versions of the website have a uniform structure and that it works correctly on their respective platforms.
The mobile version of the website deserves special attention since many people use these devices to access many web pages.
Integration With Social Networks
Without social media, your website lacks one of the most powerful forms of communication that exist to reach customers.
It is a very good option to keep in touch with your clients and send them your new content.
The very nature of social networks makes those relationships with your clients increase the number of followers in them; What’s more, a high number of followers gives an idea of the value of the company as well as the veracity of the website itself.
Blogs can also be useful to improve the position of your website.
They can be used to add new keywords that were not the most suitable for your page at the time.
Here you can include keywords that consist of more than one word.
When it comes to a blog, you must pay special detail to the content and make sure that it is new and that it is attractive to the reader.
Analysis of The Results
Search engines will index your stores from time to time, which means that sometimes it may take weeks or even months for the page to appear in their search results depending on the modifications carried out.
Even after this process has been completed, the search engine itself has to establish its position in the results.
During the first months, the normal thing is that your store has a low ranking and that it appears in the last search results, but as time passes, the creation of quality content, as well as a greater number of links on other websites, will lead to your page reaching higher positions
After a few months, it would be convenient to analyze the changes that have been carried out as well as the results that have been obtained.
Within this last point, you can use certain programs that allow you to detect those aspects of the website that may be subject to improvements.
Tools like Google Webmaster and Check My Links are very useful and give very good results.
Focus on those areas where you can differentiate yourself from your competitors. You must bear in mind that even the smallest details can make a difference