If you ask any digital marketer, they will all tell you the same thing: Having a website that is flawless is the most important factor to take into consideration if you want to develop a dominant presence online.
But if you want to increase the number of sales you make as well as the number of leads and referrals you receive, the only solution is to create an outstanding landing page. And this approach has consistently proven to be very successful.
You are in luck since Eucarl Media is here to assist you in achieving this goal. Yes, of course, we are going to teach you how to create a landing page like a professional within 11 easy steps.
Have fun reading!
The 11 Steps On How To Create A Landing Page For Free
Since we have already covered what a landing page is as well as the significance of having one in the prior post, let’s get right to the point and talk about how to design a landing page.
Step #1: Set Out A Target For Your Landing Page
If you want to create a landing page without a website (or even if you already have a website), the first thing you need to do is decide what target and purpose the page will serve after it is created.
Landing pages are used for a variety of reasons, but there are primarily 3 purposes that they strive to accomplish. These are the objectives:
- To increase the number of leads and signups.
- To generate a high click-through rate to other web pages.
- For the purpose of advertising items and services
After you have decided what you want your landing page to do, it will be much simpler for you to select the appropriate template and provide the necessary content.
Step #2: Select A Landing Page Template
The selection of the landing page template that best suits your needs is the 2nd stage in learning how to create a landing page. Making use of templates that have already been created saves time in comparison to starting from scratch.
There is a diverse selection of pre-made templates available for use. However, you can still get inspiration for different template examples from one of the best SEO landing page examples.
One more useful feature is that the templates are organized into different categories. As a result, the procedure for choosing the best won’t be puzzling. Simply navigate through the categories in your niche and choose the one that seems to best fit.
Step #3: Craft Your Content When Creating A Landing Page
Since content will always be important, this is another essential step in learning how to create a landing page without spending any money. However, the heading should come into consideration first.
Make it a habit to check that your headline, title tag, and description are all easy to understand and draw the reader in. Additionally, it should be consistent with the email or advertisement data that led people to your landing page in the first place.
You need to emphasize the ways in which your service will solve their problem and the ways in which your product will make their lives much easier in order to strengthen your content strategy when creating a landing page.
Extra Tip: Right now, you can grab a free copy of the tips for writing perfect content for your landing page that we have prepared for you.
Step #4: Construct A Persuasive Call To Action
After you’ve finished creating a landing page by adding the right content strategy and headlines, it’s important to get people to take action by using a persuasive “call to action” button.
When your readers are on the page, you want them to click on the button that corresponds to the specific action you want them to take. It might be in the form of an email form or a button to click over to.
Your call to action (CTA) should always be centered on a single function and provide sufficient detail about that function. Your site visitors have an obligation to be aware of what awaits them once they click the CTA button.
Step #5: Use Visual Content
When learning how to create a landing page, visual material is an essential component that must be incorporated. This is due to the fact that it is simpler to understand and that it influences the actions that your visitors take on the destination page.
You will be prompted to select the photographs that you want to feature. It could have photos of products, vector images, or even stock photos, as well as illustrations that you made yourself.
If you use optimized visual material on your lead capture pages, will make them appear in Google’s image search engine result pages. This will result in increased visibility and a direct boost in organic traffic.
Step #6: Include Social Proof When Creating A Landing Page
The findings of this research show that 93% of audiences place faith in internet testimonials and reviews. As a result of this, you now understand how social proof might entice more clients to visit your page.
From this point forward, if you want to create a landing page with Profit Builder or other sites, you should always include social proof. There are many distinct forms of social proof, some of which are as follows:
- Evaluations of products
- Real-life testimonies
- Case Studies with Greater Depth
- Shares on social media and the number of subscribers
- Influencer Endorsements
Step #7: Add Your Branding Elements
If you want to learn how to create a landing page like a pro, then you probably won’t want to skip the step where it says “adding your branding element” in order to make it resemble the structure of your website.
In this stage of the process, you will be responsible for providing your landing page with the same look and feel as your main website. In other words, you need to include your company logo and tagline so that they are consistent with the rest of your website.
Also, when creating a landing page to match a page on your website, you should pay attention to the color scheme, gradients, font style, and font size.
Step #8: It’s Time To Add A Tracking
You have performed admirably by accomplishing the task of creating a landing page without charging a fee. But hold on. To see how effective the lead capture page is, how will you track it in order to measure its performance?
Now, this is the point at which the free landing page builders become useful. This is because most of them let you track how well your landing page is doing without costing you anything extra.
With the use of this tool, you will be able to monitor who is viewing these pages and what activities they have been participating in while they are there (either purchasing, signing up, or whatever).
Step #9: Set SEO Settings
If you want to create a landing page for free, you should never overlook the importance of including a professional level of search engine optimization (SEO), since this will determine the amount of traffic that you receive.
This will not only make it simpler for your target audience to find your website, but it will also make it less difficult for search engines like Google to crawl, index, and rank your page in response to a particular query.
When you are configuring SEO for a landing page, you should pay careful attention to the metadata functions, such as the title tag and the meta description, because these will be seen by the people that visit your website.
Step #10: Preview & Publish Your lead Capture Page
Your landing page will soon be ready for you to use! However, before you go ahead and hit the “Publish” button, you are required to do a preview of the page to ensure that everything is in working order there.
To begin, perform a cursory examination of the framework. After that, head on over to the content copy and look for grammatical mistakes there. When checking for issues, we recommend using SiteManagerTools.com as your resource.
Now that your lead capture page is ready to be published, you are almost done learning how to create a landing page and will soon be able to put what you’ve learned to use.
You are free to press the publish button at this time. Cheers!
Step 11: Optimize The Performance Of Your Landing Page
Get back over here! You probably thought that the previous step was our last step. Not yet, dear.
You can’t just forget about your landing page when you have uploaded it to the Internet and expect people to find it. But the best thing to do is to keep optimizing it so that you can get the most out of what it can do.
Testing with the A/B method is the most effective technique to accomplish this goal. You should consider updating the following crucial parts after creating a landing page in order to achieve better optimization:
- Altering the headline to a different form should be done on occasion.
- Alter the depiction of the hero image at regular intervals with new versions.
- Construct a different “call to action” button and modify the content of the existing one slightly.
Your landing page’s effectiveness will go up as much as possible because of these frequent changes and improvements. We give you our word!
Did You Understand How To Create A Landing Page?
If you are a novice when it comes to managing websites, figuring out how to create a landing page may prove to be a very difficult task for you. You are strongly encouraged to read it again so that you may get a better understanding of it.
Do you have any queries regarding the content of this discussion? You are more than welcome to post your query in the comment section.
On the other hand, we would like to communicate with you. As a result, it would serve you well to subscribe to our newsletter. Thanks!