How To Choose The Best Keywords For SEO Campaigns (2023)
It gives us great joy to share with you the information that the choice of your keyword for SEO campaigns that you run could either build or ruin your business strategy.
If you put in the time and effort to make an informed choice of keywords, your business will do well and get valuable organic search traffic.
But if you choose the wrong group of keywords, not only will your business’s performance suffer, but Google won’t send any visitors.
The question that has to be asked now is, “How do you choose the best keywords for SEO campaigns?”
In any case, we came to the realization that the majority of individuals do, in fact, overcomplicate this method, despite the fact that, in reality, it is not that difficult.
Tips For Selecting Successful SEO Keywords
The process of keyword research can be broken down into 4 easy steps.
- Identify keywords with a high search traffic potential.
- . Ensure the keyword has “business potential.”
- Confirm that you can rank for that particular keyword.
- Create written content that aligns with the keywords’ search intent.
1. Identify Keywords With A High Search Traffic Potential
Because doing so will bring more organic traffic to your website and increase its online exposure, this should always be your top focus when selecting the best keywords for SEO campaigns.
You need the assistance of a keyword research tool to locate keywords that have a high possibility of being searched, just as you need the assistance of some of these copywriting tools to create content.
In contrast, we already have access to Google Keyword Planner, which will act as our tool for the time being. It functions perfectly well by displaying keyword ideas that are related to your seed term.
On the other hand, it has a drawback in that it only shows the search volume ranges of the keywords and not the keywords’ actual monthly search volumes.
Because of this, in order to acquire accurate data on these keywords for SEO campaigns, you will use a third-party tool such as Keywords Explorer.
This is due to the fact that this tool displays information such as the KD% and monthly search traffic.
PRO TIPS: Because of that, we have made a detailed list of high search traffic keywords. Look into it right away!
2. Ensure The Keyword Has “Business Potential”
Keywords that have a high “business potential” are those that will be easy to rank for.
For instance, if you deal with delivering SEO in eCommerce services, finding out that your keyword research has any business potential won’t be too difficult.
Simply ask yourself whether you truly sell the goods or a variation of them on the e-commerce website. If you answered yes to either of these questions, then your keywords for SEO have business potential.
Let’s look at a more concrete case.
For example, Eucarl Media’s SEO services include help with keyword research. This means that a primary keyword like “how to choose the best keywords for SEO campaigns” could bring in money for the company.
Because of this, it will be much simpler for us to pitch our services in a natural way in every blog post that contains the keywords, exactly as we have been doing in this particular piece.
3. Confirm That You Can Rank For That Particular Keyword
When selecting the most effective keywords for SEO campaigns, you should under no circumstances skip this step. This is due to the fact that ranking well for some keywords will be more challenging than doing so for others.
As a consequence of this, while you are conducting your keyword research, you should evaluate the level of difficulty associated with each of these terms. When performing the check, we strongly suggest that you make use of either Sitemanagertools or SmallSEOTools.
The majority of these search engine optimization (SEO) tools do compare the level of difficulty required to rank by making use of a keyword difficulty score. And these scores are referred to as KD%.
In order to succeed in beating these KD% ranking criteria, there can be a few conditions to meet. For example, if the KD% is high, you would likely require some backlinks to rank well for that particular term.
4. Create Written Content That Aligns With The Keywords’ Search Intent
The last stage in choosing keywords for SEO campaigns is to be able to provide content that is in line with the search intent of the target audience.
The majority of the time, when these audiences type their query into Google, they are attempting to accomplish one of the following three things:
- Gain knowledge
- Make some kind of purchase
- Locate a specific website
This is what is referred to as the “search intent” (the motive behind each search).
During the keyword research process, it is essential to select a term for which it will be simple for you to provide content that is in line with the user’s expectations. Because of this, Google will index and rank those terms much more quickly.
Utilizing Keywords In The Right Way
Learning how to select the most effective keywords for SEO campaigns is, of course, one part of the battle. If you don’t use your choices in the right way, they will lose their value.
Because of this, we’re going to show you how to use the keywords you’ve chosen effectively in the body of your content.
Choose Primary And Secondary Keywords
Concentrating on 100 different keywords at once is not a good SEO strategy because it will cause you to become distracted and make less headway.
Also, optimizing your content for just one or two keywords is not a good idea. If you do that, you will be missing out on a great number of possible queries.
Instead, you should select anywhere from 10 – 25 keywords (the exact number will depend on your blog post length) and then divide them into “primary” and “secondary” categories.
Keep Both Domain-level And Page-level Relevance In Mind
Placing your keywords for SEO campaigns should be different on your website domain level and individual page level in order to make the most out of SERPs.
This is due to the fact that each page on your website possesses its own unique authority as well as its own collection of keywords. When conducting keyword research, you should optimize using a different strategy.
Prioritize Natural Inclusion
To fulfill the requirements of selecting and deploying keywords for SEO campaigns, some SEO professionals have given in to the temptation of “keyword stuffing,” or the artificial placement of keywords,
You should do all in your power to avoid doing this, as Google may punish you for it. Therefore, work your keywords into the content you generate in a natural way while still maintaining a focus on giving value.
Devote One Page To Each Primary Keyword In Your Search
In order to have an organized website structure, each main page that you have on your website should be dedicated to a single primary keyword, just like the rules that Google SEO webmaster guidelines provided.
Think About Using The Local Variant
During the course of your keyword research approach, it is highly recommended that you make use of certain local SEO keyword variants. This will allow you to gain an advantage over your rivals.
PRO TIP: Check out our completely free guide for more information on how to promote your local SEO campaign with ease. Written by an award-winning SEO expert.
Stay Away From Keyword Cannibalization
If you can help it, you should try to keep your website from having many pages competing for the same set of keyword words. It is preferable to have a single page that is of high quality as opposed to multiple pages that have low quality.
PRO TIP: Learn how to avoid keyword cannibalization like a white-hat SEO expert.
Integrate Keywords Into Your Content And Links
Keywords are useful for more than just the content of your website. You’ll need to keep these in mind during your keyword research to build healthy link networks and create an attractive write-up.
Read Also: How To Write Perfect SEO Title And Description
Choosing The Right Keywords For SEO Campaigns With An SEO Agency
We’ve all seen that knowing how to choose and use the best keywords for SEO campaigns can have a big impact on your website’s ranking and it’s important to know this.
You are able to conduct some of the keyword research on your own and select the most effective ones, but doing so requires both time and expertise.
Because of this, it is important to make sure that you hire the best SEO agency that can provide you with the best keyword placement and management.
Eucarl Media is a professional SEO company that specializes in search engine optimization with the goal of generating a quick return on investment (ROI) for any kind of business.
We do not use an automated system for our keyword research. Instead, we use a transparent method, which means that the Google Analytics dashboard will show you positive results as we work on your website.
Contact us right now to talk about your SEO needs.