Buy Quality Backlinks? See What Google Wants From You

The much-anticipated moment has finally arrived, and you are going to learn the untold story as well as the secrets that Google wants you to know regarding whether or not it is beneficial to buy quality backlinks.

Recap: In our previous blog post, we went over all you need to know about the 9 strategies that have been proven to be effective for “how to get backlinks of high quality“. It is essential that you look into it.

Following the publication of that blog post, we received a number of letters from visitors to our site. The majority of these emails centered around a single question: “Is buying backlinks legal?” This question made me laugh for a moment.

As a result, we have decided to release this VIP blog post in order to clear up the question that you have been contemplating in your mind about purchasing backlinks.

Overview: You will learn Google’s stance through the process of link buying. You will learn whether it is safe to buy quality backlinks and how to identify a quality one. Its risk and benefits have also been enumerated here.

Let’s get started!

Google’s Stance 

First, let’s go over the primary argument, which states that “Google does not want you to buy backlinks of any form.” You can cite us anywhere; we can argue that claim with evidence.

The second problem is that other search engines are not yet willing to support any method that involves buying backlinks for SEO in a way that doesn’t seem natural in order to boost your website’s position in the SERPs.

When it comes to search engine optimization, Google will always issue warnings about the dangers of purchasing backlinks. You shouldn’t buy backlinks because doing so violates the Google SEO Webmaster Guidelines if you wish to be completely compliant with them.

In spite of the warning, selling and buying backlinks for SEO is extremely prevalent. But most of the time, Google will just lower the quality of links that they think were bought by someone else.

A further reason why the majority of website owners still do not adhere to this Google rule is because of the money that they earn when they sell backlinks while still convincing people to buy quality backlinks from them.

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Is It Safe To Buy Quality Backlinks?

Is It Safe To Buy Quality Backlinks?

According to the findings of the research, purchasing quality backlinks gives you a 50/50 chance of being safe and unsafe. Sometimes it works out well, but other times it may result in a website’s ranking being lowered as a result.

However, a different study has found that the only method to compete inside certain industries is by buying backlinks for SEO from websites that are relevant to your specialty and are connected to it.

Having said that, make it a point to exercise extreme caution whenever you want to buy backlinks to include on your website. It should also be done in a smart way that adds value to Google.

Which Backlinks Are Safe?

Let’s flip the coin here. To begin, I want to let you know that the majority of new bloggers have the misconception that the only acceptable strategy for building backlinks is to employ “white hat” techniques in order to keep the level of risk as low as possible.

Some examples of these “white hat” tactics, which are the opposite of buying backlinks for SEO, include quest posting, the broken link method, using free tools, generating excellent posts, the podcast method, and so on.

However, as previously discussed, the assumption that only white hat backlinks are a method is a common misunderstanding that may prevent website owners from making the most of SERPs.

So, the only rule that is sure to work is that buying backlinks for SEO purposes is okay only if the links come from reputable websites, are added in a natural way, and continue to provide a lot of value. You understood our point, right?

The Risk Involved In Buying Backlinks

Funny enough! It’s time to flip the coin again. Let’s start by discussing the risk, while still moving on to the 2 primary reasons you shouldn’t buy quality backlinks.

Money Wasting

Putting money into backlinks to improve your site’s SEO might not hurt its performance, but it will definitely be a waste of money because Google won’t care about the value of those links, which means they won’t affect how well your site does.

Manual Action

If a human reviewer or another Google bot determines that your website or business does not comply with Google’s criteria, this is known as a “manual action,” and it will almost certainly result in a decline in your search ranks.

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Now the next question is: assuming you went to buy quality backlinks and this led to a manual action. How can you remove the penalty? We will discuss it below.

How To Recover From Manual Actions

How To Recover From Manual Actions

Following the purchase of backlinks for the purpose of SEO, which may result in a manual action You will receive a notification in the Google Search Console, along with a list of the pages that were affected.

In addition, Google will offer a walkthrough on how to rectify the situation and remove the penalty. After that, you will contact those websites and request that the links be removed. It is still possible for you to disavow the backlinks from your end.

After some time has passed, you will need to send a message to Google and describe the actions you have taken to remove the link. After that, your request will be evaluated, and the manual action will be removed.

Why You Should Buy Quality Backlinks

Sponsored backlinks, just like other forms of paid traffic such as pay-per-click advertising, come with their own set of advantages. And this is the reason why some businesses choose to buy backlinks

The following are some of the benefits:


Creating a brand from scratch requires a significant investment of work. As a consequence of this, some prosperous businesses choose to buy quality backlinks because doing so helps them save time and achieve their goals more quickly.

When it comes to search engine optimization, purchasing backlinks might provide you an advantage over your competitors, who may be waiting for natural methods of getting high-quality backlinks, which could take some time.

More Built-In Audience

If you purchase high-quality backlinks from a domain with a better page rank, this will cause your website to have a larger built-in audience, which will lead to a greater click-through rate (CTR) from audiences in other areas.

Because of this, Google will reward your website with a higher rating in its search results. But keep in mind that you won’t be able to accomplish this unless you buy quality backlinks only from the appropriate website.

Various Choices Available

If you decide to switch to buying backlinks for SEO purposes, you will have access to a variety of different possibilities. There is an alternative that is ideally suited to the size of your business and the kind of audience you serve.

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The direct purchase of links is one of the available choices; however, other possibilities exist. You may either pay for backlinks or hire an SEO expert to develop high-quality content that efficiently sells your company. Both options are available.

The Do’s And Don’ts Of Buying Backlinks

The Do’s And Don’ts Of Buying Backlinks

If you want to buy quality backlinks, you must remember to abide by these standards at all times. It will help you avoid potential problems and make sure you’re following Google’s rules.


  • Invest in high-quality backlinks coming from authoritative and relevant domains.
  • Make it a practice to communicate with the people who make the content of your backlink directly.
  • Work on your advertising campaign with a creative person who has been in the industry for a while and already has a big following.
  • Importantly, always create high-quality and Google-friendly content.
  • (You can learn the 9 best Google-friendly writing tips here.)


  • Putting more importance on the quantity of content and backlinks than on their quality
  • Take part in posting comments that ask for information about how to buy quality backlinks for SEO purposes.
  • Have confidence in the quality of a company without conducting an investigation.
  • Relying solely on your backlinks as a method of outreach and promotion

Before You Go

Even though buying quality backlinks is still seen as unethical search engine optimization practice, a lot of companies still use it to run their businesses well.

However, keep in mind that EucarlMedia is not on anyone’s side, as we have made the argument fair and free of all prejudice and favoritism. Keep this in mind at all times.

So if you wish not to buy quality backlinks, however, it will be to your advantage. Or, even if you pay for the link, you may find that it is beneficial to you. But you must never forget to purchase high-grade ones.

As a direct consequence of this, we have just published a new blog post on “how to check the quality of backlinks“. Therefore, click the link to learn more about the qualities of your backlinks. You won’t like to miss that.

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